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Weekend One
22 February, 2008 (Friday)
Opening Ceremony (
2:15 - 3:30 p.m.
) (English)
Officiating Guests :
Ms Sandra Lee, JP, Permanent Secretary for Food and Health (Health), The Government of the Hong Kong Special Administrative Region
Mr Shane Solomon, Chief Executive, Hospital Authority
Professor Charles K. Atkin, Chair, Department of Communication, Michigan State University
Professor Sandi W. Smith, Director, Health and Risk Communication Center, Michigan State University
Professor Teresa L. Thompson, Department of Communication, University of Dayton
Professor Ng Ching Fai, President & Vice-Chancellor, Hong Kong Baptist University
Professor Liu Liang, Dean, School of Chinese Medicine, Hong Kong Baptist University
Professor Zhao Xinshu, Dean, School of Communication, Hong Kong Baptist University
Co-Chairs :
Mr K. T. Poon, Chief Manager, Corporate Communication, Hospital Authority
Professor Ringo Ma, Head, Department of Communication Studies, Hong Kong Baptist University
Keynote Speech 1 ( 5:00 - 6:00 p.m. ) (English)
Effective Communication Strategies for Health Campaigns
Professor Charles K. Atkin
Award-winning author, Public Communication Campaigns
Chair, Communication Department, Michigan State University
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23 February, 2008 (Saturday)
Keynote Speech 2 ( 11:00 a.m. – 12:00 noon ) (English)
Interpersonal and Organizational Issues in Health Communication:
Traditional Research Foci and Emerging Directions
Professor Teresa L. Thompson
Editor-in-Chief, research journal Health Communication
Professor, Department of Communication, University of Dayton
Panel One ( 2:00 – 3:20 p.m. ) (English)
Expert Panel: Dialogue on Health Communication Research and Applications
Moderator : Mr K. T. Poon, Chief Manager, Corporate Communication, Hospital Authority
| Speakers : |
1. |
Professor
Teresa L. Thompson, Professor, Department of Communication, University of Dayton |
2. |
Professor Charles K. Atkin, Award-winning author, Public Communication Campaigns & |
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Chair, Department of Communication, Michigan State University |
3. |
Professor Sandi W. Smith, Director, Health and Risk Communication Center, Michigan State University |
Panel Two ( 3:30 – 4:50p.m. ) (English, Cantonese and Putonghua)
Effective Provider-Client Interaction in Healthcare
(Communication between front-line health professionals and patients and their families, roles and tasks of individuals, expectation management, etc.)
Moderator : Professor Ringo Ma, Head, Department of Communication Studies, Hong Kong Baptist University
| Speakers : |
1. |
"Communication – A Life-long Lesson to Learn." Ms Eva Liu, Senior Patient Services Manager, Queen Elizabeth Hospital , Hospital Authority |
2. |
"Informed Choice in Prenatal Genetic Counseling Sessions." Dr Olga A. Zayts, Department of Linguistics, The University of Hong Kong |
3. |
"Disease vs. People and Patient Centered Approaches to Health Care:
Redefining Provider-Client Relationship from the Perspective of
Interpersonal Communication." Dr Jay Chang, Department of Communication
Studies, Hong Kong Baptist University |
4. |
"What do Patients Expect Doctors to Tell?" Mr Tim Pang, Community Organizer, Society for Community Organization |
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Panel Three ( 5:00 – 6:20p.m. ) (English, Cantonese and Putonghua)
Enhancing Communication in Healthcare Organizations
(Communication within hospitals and among health organizations, relevant NGOs/NPOs, and government departments)
Moderator : Dr N C Sin, Senior Manager/Transformation Projects, Hospital Authority
| Speakers : |
1. |
"Health Communication: Patients, Doctors and the Hong Kong Medical Association." Dr Choi Kin, President, Hong Kong Medical Association |
2. |
"Enhancing Communication for Staff Commitment - The Doctor Work Reform Project in the Hospital Authority." Ms Regina Law, Human Resources Manager, Head Office, Hospital Authority |
3. |
"Standardizing Patients' Bills of Rights: The Need for Inter-Organizational Communication." Dr Vivian Sheer, Organizational Communication Option Coordinator, Department of Communication Studies, Hong Kong Baptist University |
4. |
"Enhancing Communication in Health Care Organizations - Patients' Participation." Mr Ng Hang Sau, Director of Rehabilitation, The Hong Kong Society for Rehabilitation |
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