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Weekend Two
14 March, 2008 (Friday)
Keynote Speech 3 ( 5:30 – 6:30p.m. ) (English)
The Media's Effects on Young Peoples' Health
Professor Jane D. Brown
James L. Knight Professor, School of Journalism and Mass Communication
University of North Carolina at Chapel Hill
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15 March, 2008 (Saturday)
Keynote Speech 4 ( 11:00a.m. – 12:00 noon ) (English)
We regret to inform you that Professor Gail Henderson, the 4th keynote
speaker of the 2008 Health Communication Series (15 March 2008), has to
cancel her trip to Hong Kong due to sudden illness in the U.S. She was
advised by her doctors to cancel all her travel plans because of her poor
health condition.
Professor Henderson was going to address some research experiences and
ideas in her speech. To retain the spirit of her original plan the 4th
Keynote Speech will be converted to an open forum on health communication research.
Brief remarks will be made by designated guests at the beginning of the forum, followed by interaction and discussions among all participants which we hope different research ideas, experiences and perspectives will eventually be unveiled and shared.
Participants of the forum will include:
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Prof Jane D. Brown, James L. Knight Professor, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill |
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Dr Jay Chang, Assistant Professor, Department of Communication Studies, HKBU |
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Dr Annisa Lee, Assistant Professor, School of Journalism and Communication, Chinese U. of Hong Kong |
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Prof Ringo Ma, Head, Department of Communication Studies, HKBU |
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Dr Vivian Sheer, Associate Professor, Department of Communication Studies, HKBU |
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Dr Olga Zayts, Assistant Professor, Department of Linguistics, University of Hong Kong |
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Prof Xinshu Zhao, Dean, School of Communication , HKBU |
We apologize for the change and sincerely welcome all of you to come and join this health communication research forum scheduled on 15 March (Saturday), 11: 00 a .m. at room NAB209, Lam Woo International Conference Centre, HKBU. |
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Panel Four ( 2:00 – 3:20p.m. ) (English)
Marketing and Promoting Healthcare Services and Products
(Integrated campaigns for private hospitals, pharmaceutical companies, and health products, ethical and legal issues, use of multimedia in health promotion)
Moderator : Professor Xinshu Zhao, Dean, School of Communication, Hong Kong Baptist University
| Speakers : |
1. |
Mr Steve Hardacre, President, Hong Kong Association of Pharmaceutical Industry |
2. |
"The Media Environment in Asia Pacific: A View from an R & D Focused Multinational." Mr Vince Docherty, Senior Director, Communications, Asia Pacific, Merck Sharp & Dohme ( Asia ) Ltd. |
3. |
"What Can Healthcare Product Advertising Achieve? Sales? Image? Better Health?" Ms Haymans Fung, Group Account Director, Publicis Hong Kong |
4. |
"The Versatility of Social Marketing Tactics in Sexual Health Promotion: A Case Study of AIDS Concern Campaigns in Promoting Condoms, HIV Testing and Universal Sex Education for Youth." Ms Neda Ng, Prevention Officer, AIDS Concern |
Panel Five ( 3:30 – 4:50p.m. ) (English, Cantonese and Putonghua)
Health-Related Public Affairs and Community Relations
(Health education, disease prevention, health of individuals and the city, public communication of health-related policy)
Moderator : Professor Frank Fu, Associate Vice-President, Hong Kong Baptist University
| Speakers : |
1. |
"Health Education as a Public Concern." Mr William C. M. Chui, Education Director, Drug Education Resources Centre, Society of Hospital Pharmacists of Hong Kong |
2. |
"Communicating Healthy Eating to Children in Hong Kong." Professor Kara Chan, Public Relations and Advertising Option Coordinator, Department of Communication Studies, Hong Kong Baptist University |
3. |
"Issues Management, Risk Management, and Community Relations." Dr Regina Chen, Department of Communication Studies, Hong Kong Baptist University |
4. |
"Collaboration of Mass Media and NGOs in Health Education." Mr Leung Kam-tao, Senior Manager, Community Rehabilitation Network, The Hong Kong Society for Rehabilitation |
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Panel Six ( 5:00 – 6:20p.m. ) (English, Cantonese and Putonghua)
Crisis Management and Communication in Healthcare Organizations
(Crisis management, risk communication and perception, management of malpractice complaints and communication, training of the spokesperson of the hospital / public health bureau, reputation and image management, health-related news reporting)
Moderator : Professor Paul S. N. Lee, Dean, Faculty of Social Science, The Chinese University of Hong Kong
| Speakers : |
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"The Challenge of Managing a Crisis for a Public Organization" Mrs Grace Lam, Vice President, Exxon Mobil Hong Kong Ltd. |
2. |
"Public Communication in a Health Crisis: Lessons from SARS." Mr C. K. Lau,
Editor of the South China Morning Post |
3. |
"Strategic Public Relations and Crisis Communication for Hospitals." Dr Flora Hung, Department of Communication Studies, Hong Kong Baptist University |
4. |
"The Use of Information: How to Collect and Supply." Mr Cheung Tak Hai,
Chairman,
Alliance for Patients' Mutual Help Organizations |
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22 February to 16 March
Exhibition of Health Communication Artwork
Exhibition Coordinator: Ms Gladys Lam,
Department of Communication Studies, Hong Kong Baptist University
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